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Reputazione digitale e come gestirla | ICAAOU

What is digital reputation and how to manage it

Digital reputation refers to the image and perception that a company, an individual, or a brand has online. In essence, digital reputation reflects what is being said about a company or a person on digital channels, such as social media, forums, blogs, and websites.

Digital reputation has become an increasingly important aspect for businesses and individuals, as many people use digital channels to search for information on products and services before making purchases or making important decisions. Digital reputation can influence a potential customer’s decision to do business with a company or hire an individual, as well as affecting the trust and reliability of a brand.

To measure digital reputation, there are several tools and techniques available. One of the most common methods is the analysis of online mentions of the company or individual across various digital channels. Mention monitoring tools can help gather information on conversations related to the company or individual, customer feedback, and comments on social media.

Additionally, analyzing customer reviews on third-party websites, such as Google My Business, TripAdvisor, or Yelp, can provide valuable insights into the company’s digital reputation. The use of surveys and market research can also help assess customer perception and satisfaction.

In general, digital reputation can be measured through the analysis of online user opinions, the evaluation of customer satisfaction, the analysis of website traffic and performance metrics, and the observation of the impact of online marketing activities on the perception and reputation of the brand.

How to monitor digital reputation

Web reputation is based on the quantity and quality of information available online about a company or individual.

Providing positive and accurate information, promptly responding to negative comments or reviews, helps maintain constant control over online information.

Tools for monitoring digital reputation

Online search: one of the simplest ways to monitor your digital reputation is to conduct an online search for your name or your company’s name on search engines like Google. In this way, you can check the results and identify any reviews, comments, or articles that may impact your reputation.

Social media: social media platforms are an important communication channel and one of the main tools for managing digital reputation. Constantly monitoring your social media accounts, responding to comments and questions from followers, and addressing any criticisms in a timely manner can help protect your online reputation.

Online monitoring tools: there are several online monitoring tools that can help you keep track of your digital reputation. These tools allow you to monitor reviews, comments, and feedback on various online platforms, including social media, review sites, and forums.

Google Alerts: each time new content is published online containing specific keywords, such as your name or your company’s name, you will receive a free email notification. This way, you can stay up-to-date on online content that may affect your digital reputation.

What is meant by the crime of defamation

The crime of online defamation consists of attributing to a person a specific act that discredits them, without such act being true. This action occurs through digital means, such as social networks, forums, blogs, and any other online platform. Defamation can concern both natural persons and legal entities, i.e., companies or organizations.

The crime of online defamation is punished under the Italian Penal Code, specifically by Article 595, which provides for a prison sentence of six months to three years and a fine of up to 206€. Additionally, the perpetrator of the crime may also be held civilly liable, with the obligation to compensate the victim for the damage caused.

To constitute the crime of defamation, it is necessary that the act attributed to the victim is serious and has been made public, i.e., made available to an indefinite number of people. Furthermore, it is necessary that the act was attributed with defamatory intent, i.e., with the aim of causing damage to the victim’s reputation.

To prevent the crime of online defamation, it is important to pay attention to what is written online and always verify the truthfulness of information before disseminating it. Additionally, it is crucial to take care of your access credentials and never share passwords or personal information with third parties. As mentioned earlier, online reputation monitoring tools can be used to detect any defamatory attacks and act promptly to defend oneself.

Our defense

If your online image has been damaged, your company’s reputation has been harmed, or you need legal advice for any reason, contact us immediately on WhatsApp. We are here to defend your rights and protect your business reputation. With our legal support, you can be assured of having an expert team ready to defend your interests and find the solution.

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